The annual novena appeal takes place in September in preparation for the Feast of Our Lady of Walsingham. Ransomers send their petitions and donations to the office at the National Shrine. The petitions are sent to the Walsingham Walkers who remember all of these intentions during their pilgrimage walk.
The donations are put towards the Poor Parishes Fund which is distributed in December. In 2018 the Solemnity of Our Lady of Walsingham is on Monday 24th September. A special celebration always takes place at the National Shrine.